How To Boost eCommerce Sales
Whether you’re just starting an e-commerce site or you’ve been in business for many years now, knowing the right marketing channel to use will benefit your eCommerce site in many ways.
Unfortunately, businesses go through ups and downs.
These things are normal for every business and you shouldn’t get discouraged when they happen.
Increasing online sales is the main goal of many businesses, be it large or small.
You’re in the perfect place if you want to know how to boost your eCommerce sales as this post will be highlighting some of the best ways to boost eCommerce sales.
Target your Existing Customers
When businesses are finding it hard to grow, they immediately feel it’s because they don’t have enough customers.
This is a very common misconception, so don’t jump to conclusions.
Instead of focusing all your effort on finding new customers, you should make your customer retention strategy better.
Compared to new customers and customers that only bought one item on your website, loyal customers:
- add more items to their shopping carts
- generate more sales each time they visit your site
- have a higher conversion rate
Use Video Demonstrations
Here’s another strategy on how to boost eCommerce sales.
Consumers love videos.
A lot of marketing experts across the globe say that video has the top ROI (return on investment) compared to other marketing strategies.
Websites that have videos can get the average user to spend more time on their pages. Videos also do as well as ads.
Videos create an increase in engagement and interest in whatever you’re trying to sell.
They resonate more with people, so it’s more likely that they’ll remember what they watched compared to just reading about it.
Use Photos when you Include Customer Testimonials
User reviews and testimonials are an effective way to show proof of concept. But a review from some nameless and faceless person isn’t really going to convince potential buyers.
You should take your testimonials one step further.
Include a photo and add the person’s full name and title (provided it’s relevant to your product).
These testimonials can motivate others to buy something and it’ll also drive in more sales.
Merging storytelling and photos with your testimonials will help drive more sales to your site.
Develop a Mobile-Friendly Site
Here’s another effective strategy on how to boost eCommerce sales.
Most of your customers don’t shop from their computers; most of them use their mobile devices.
Research shows that a lot of mobile users have bought an item online from their mobile device.
You should make sure your website is fully optimized for mobile devices.
Enhancing your customers’ experience will help you get more sales and boost your revenue.
Find a way to concentrate on what customers want. Customers want a site that has the following:
- Saved preferences and settings
- Benefits and rewards
Offer More Discounts
It may sound straightforward but most companies aren’t offering discounts to their customers.
If you’re concerned about your profit margins, just use a well-known marketing strategy.
Jack up the initial price of each product and then put it on sale. It’s very simple.
Accept Different Payment Options
Here is another one of the most effective strategies on how to boost eCommerce sales.
To boost your sales, you have to offer people different payment options for the products and services on your site.
If you only accept Visa and MasterCard, you’re cutting off lots of potential customers.
You should make sure you accept debit cards and credit cards.
The last thing you want is a potential customer who wants to buy something but can’t complete it because you don’t take their primary payment method.
Also, you should continue to adapt to new trends.
Implement CPA Advertising
CPA which is often referred to as cost per action/acquisition is an online advertising measurement and pricing model that refers to a specified action.
Some of the actions it refers to include sales, clicks, or form submits (e.g. contact request, newsletter sign up, registration, etc.) The goal to be reached is set up by the advertiser.
Some of the action CPA advertising platforms offer to advertisers includes;
- Download – Cost Per Download (CPD)
- Sales – Cost Per Sales (CPS)
- Signup – Cost Per Registration (CPR)
- Traffic – Cost Per Click (CPC)
- Call – Cost Per Call
Here, cost per sales will be the best CPA advertising type to choose.
To start CPA advertising and to start benefiting from the various types of CPA Ads, you will require a well-known company in that niche.
One of the best CPA Advertising platforms out there is Adbirt.
Adbirt is a CPA advertising platform that helps advertisers achieve their goals at their own budget.
On this platform, advertisers can set up a campaign with as little as $0.1. To create an account, you just need to visit Adbirt.com and sign up as an advertiser.
Then create an account, fund your wallet, create your first ads, and set your budget.
After creating an account, you can now create your first campaign and let affiliates or publishers promote your brand/products across their websites, blog, and all social media platforms.
You also get charged only when your action is performed on your Ad.
Display Icons that Show your Site is Trustworthy
Here are another one of the most well-known strategies on how to boost eCommerce sales.
Nobody will want to shop on an eCommerce site that looks sketchy or untrustworthy.
Making sure your website is secure is one of the first things you need to do.
Cybersecurity is a major threat to shoppers these days.
Over the years, a lot of people have been the victims of credit card fraud.
The security of their information is the main concern to online shoppers.
You need to acknowledge this and make the necessary adjustments.
Create a Sense of Urgency
It’s important to be transparent and honest about who your business is and what you do.
But there’s no rule that doesn’t allow you to create a sense of urgency to convince prospects to buy from you right now.
A lot of consumers respond positively to offers that create a sense of urgency, from limited-edition products to time-sensitive special offers.
Although, there are many ways to go about this some strategies may be more effective than others.
Offer a Bulletproof Money-Back Guarantee
Here’s another strategy on how to boost eCommerce sales.
Most times, one of the most powerful factors in a consumer’s decision to buy or not to buy a product is risk aversion – the desire to prevent a potential loss.
One of the questions that should be in your mind is “What if they don’t work, or the customer doesn’t like them”?
Even small purchases can attract the risk of “buyer’s remorse,” so control this objection from the beginning by offering a bulletproof money-back guarantee.
The more risk you remove from the potential customer’s decision, the more likely they are to buy from you
So, take away anything that could make prospects not buy from you.
Reduce Friction in the Checkout Process
Most customers don’t want to go through any kind of strain when they’re checking out the products they’ve bought.
Reducing stress in your checkout process can have a wonderful impact on your conversion rates.
Just as you should make it as easy as possible for potential customers to use and navigate your site, you should also make it even easier for them to actually pay for what they’ve bought.
Actually, Talk to Your Prospects on Social Media
Active engagement with potential customers through social media is overlooked as a potential sales tool by a lot of businesses because they feel it has a negligible impact on actual sales.
But this is not the case, as this strategy is one of the best ways you can increase brand awareness, customer satisfaction, and sales.
Providing fast, honest responses to questions that prospects have about your products and services is an excellent way to increase sales.
The more attention potential customers feel you’re paying to them; the more likely they want to buy from you.
Use Remarketing to Close Way More Deals
No matter whether you’re running a PPC campaign, CPA campaign, or a Facebook advertising campaign, any digital marketing initiative requires time, money, and effort to accomplish.
If you’re not remarketing, you’re basically banking on prospective customers converting immediately. But this almost never happens.
Whether you’re remarketing a specific time-sensitive sale offer or your content, this strategy is unarguably one of the most effective ways to increase sales online.
Implement an “Email me my cart” Strategy
According to the latest industry research, about 78.65% of your prospects abandon their cart for different reasons.
One of the best ways to prevent this is with abandoned cart emails.
However, for you to be able to send out this email, you have to identify the visitor abandoning their cart.
This means you have to have their email address.
A very smart way to collect an email address in the cart is by adding an “Email me my cart” button.
That’s everything you need to know about how to boost increase in eCommerce sales.
With this post, you’ll now know various ways to boost eCommerce sales.
Just keep in mind that increasing the number of orders you get on your eCommerce stores is a gradual process. You won’t see a change in a day or two.
However, you will see a significant boost in your store’s order volume if you follow the tips we featured in this post and remain dedicated to your store.
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