Are you a business owner looking for the best ways to advertise your business or brand? For business owners, the ways you can promote and draw attention to your business have changed dramatically in the past decade.
This post will be featuring some of the best and latest ways business owners can effectively advertise their businesses.
Advertising is a technique that draws new customers to your business or product.
The trick is to search for a type of advertising that perfectly fits your business, your budget, and your target audience.
You’ll have plenty of advertising options to choose from.
Some of them include traditional media such as print and new media such as social networks, PPC, and CPA advertising.
Here are some of the best ways to advertise your business;
Pay Per Click Advertising (Search Ads)
Pay-per-click (PPC) is an online advertising model used to drive traffic to websites
This type of advertising involves a situation in which an advertiser pays a publisher (typically a search engine, website owner, or a network of websites) through Ad platforms when the ad is clicked.
One of the most popular PPC Ad networks is Google. Basically, Google is an advertising machine.
The organization may appear to be offering you helpful information and tools (Google Docs, Gmail, Calendars, etc.), but it’s offering you all these cool things to ensure you see their ads.
Most of the company’s revenue comes from the Google Ads platform.
One of the cool benefits of PPC advertising is that you only pay for what consumers click on.
Social Media Marketing
Social media platforms are attractive advertising tool for new businesses because you can promote yourself there at little or no monetary cost.
The catch is that you’ll need to put in a lot of your time in building a presence and making your social media content engaging enough to be worth following.
You can also include some frequent premiums for your followers, in the form of discounts, giveaways, or flash sales.
If you have a physical product, you can also get solid word of mouth by offering evaluation units to influential social media influencers with lots of followers.
Geo-targeted Facebook Ads
It’s a well-known fact that Facebook has more targeted advertising capacity than any other social media platform.
Along with being able to advertise to a particular type of consumer-based on interests or job descriptions, you can also target people who fit those criteria in a particular location.
By investing a few dollars per day behind a geo-targeted Facebook campaign, you’ll develop a loyal following over time.
Be sure to continue posting great content to engage this new audience.
CPA which is sometimes referred to as cost per action/acquisition is an online advertising measurement and pricing model that refers to a specified action.
Some of the actions it refers to include sales, clicks, or form submits (e.g. contact request, newsletter sign up, registration, etc.)
The goal to be reached is set up by the advertiser.
Some of the action CPA advertising platforms offer to advertisers includes;
1. Download – Cost Per Download (CPD)
2. Sales – Cost Per Sales (CPS)
3. Signup – Cost Per Registration (CPR)
4. Traffic – Cost Per Click (CPC)
5. Call – Cost Per Call
To start CPA advertising and to start benefiting from the various types of CPA Ads, you will require a well-known company in that niche.
One of the best CPA Advertising companies out there is Adbirt.
It is a CPA advertising platform that helps advertisers achieve their goals at their own budget.
On this platform, advertisers can set up a campaign with as little as $0.1.
To create an account, you just need to visit Adbirt.com and sign up as an advertiser.
Then create an account, fund your wallet, create your first ads, and set your budget.
After creating an account, you can now create your first campaign and let affiliates or publishers promote your brand/products across their websites, blog, and all social media platforms.
You also get charged only when your action is performed on your Ad.
Search Engine Optimization (SEO)
Your website can also be a great advertising tool — but only if your potential customers can find it.
The best way to increase your website’s visibility is with SEO.
By investing in SEO, you can improve your site in ways that will help it rank well in search engine SERPs.
SEO involves adding keywords related to your products or services on your site so that your product or service will show up when users search those keywords on search engines (like Google).
Use Google My Business to Optimize for Local Search
One of the best ways to advertise your business for free is through Google My Business.
This will enable companies to manage their online presence on Google Search and Google Maps.
The tool can also increase your rankings in local search results.
Ranking high in local search shows you’re a well-known and relevant company.
Plus, if you rank high in local search, more potential consumers will pick your business over a competitor’s.
Email marketing is one of the most established and well-known forms of digital marketing.
It is also one of the most effective advertising strategies and marketing techniques.
With email marketing, you can reach individual members of your target audience directly in their email inboxes.
Emails are an incredible way to connect with your current and potential customers.
You can send these customers newsletters, information about new products or services, and deals tailored to their needs.
Personalized emails are one of the most effective forms of email marketing. This form of email marketing increases CTR by 14 percent.
This is because users feel that the contents of the email are made specifically for them.
This type of advertising is quite new and somewhat untested. It has grown from the increased popularity of influencers and micro-celebrities.
Influencers are mainly popular on both Instagram and Youtube. These people have a large follower base (10,000 plus followers is a typical metric).
Influencer marketing can help to boost your brand reach and offer sales incentives.
According to a study by SproutSocial, the average price to use a social media influencer to promote a brand is $271 per post.
For social media influencers with more than 100,000 followers, the average cost is $763 per post.
Business owners that advertise on podcasts are often called ‘sponsors’ as they allow the podcasters to stay in business.
As give-and-take for the sponsorship, there is usually an ad read (similar to the radio) that the podcast host includes on each episode.
The benefit of advertising on podcasts is that the podcast’s audience has high trust with the person reading the promotion.
Most listeners trust podcasters to not advertise products or services that don’t suit their audience.
If you want to advertise on a podcast, usually, the charge ranges from $18 to $25 CPM (cost per thousand downloads).
Some of the most popular podcasts can charge in the range of $40 to $80 CPM. They often only advertise products that they use personally.
Live Television & Radio Advertising
It may seem that due to the huge growth of digital marketing that the conventional types of advertising platforms such as Television and Radio aren’t worth advertising on.
Many business owners still use these platforms and can be influenced by advertising.
Though it might seem costly to advertise on television or the radio, you can also choose local chapters and the reach can be worthwhile.
Depending on your business, you can attract an engaged audience who will then search for you online or via social media.
Print Media/Direct Mail Advertising
Just like Television and Radio Ads, the rise of web-based content has seen a reduction in printed media.
But there are still a lot of opportunities in the printed media and direct mail channels.
With regards to direct mail (advertisements sent to a mailbox), the USPS (United States Postal Service) reports that 42.2% of direct mail recipients either read or scan the mail they get.
Also, potential or already existing customers are very likely to visit a website after discovering a product in a catalog.
These forms of advertising allow you to target specific geographic neighborhoods.
Including an incentive, such as a coupon, to the ad can also help you judge its effectiveness.
Event Sponsorship and Appearances
Advertising your product or service via event sponsorship can be in numerous forms.
These forms include;
- Receiving an acknowledgment in the event program
- Having an on-site location where you distribute sample product, or
- Having your business logo appear on the event posters and fliers.
Another option for events that require a hand-stamp for entry is to provide the venue with a stamp that has your company logo on it
By doing this, the event attendees will then have your logo close by for a day or two afterward.
Take Advantage of your Partnerships
Partnerships are an opportunity to provide supplementary services that you don’t already offer.
For instance, a web design company and a copywriting agency might choose to partner together.
So, when a client needs written content for his/her web pages, the web design company can provide copywriting services from their partner.
This tactic increases consumer satisfaction and it also provides exceptional advertising openings.
When your partner’s clients need one of your services, your partner will point them in your direction.
Encourage Happy Customers to Give Online Reviews
Word-of-mouth is still one of the best ways to advertise your product.
Consumers put their trust in the opinions of other consumers, especially when there are a lot of great testimonies.
If you have happy customers, encourage them to drop a review about their experience on popular review platforms like Google, Yelp, and Facebook.
If you want awesome reviews on Facebook, make sure you create a Facebook Business page if you don’t have one already.
There you have it, 14 best ways to advertise your business.
After completing this article, we trust that you’ll now have many advertising platforms and techniques to explore.
With any advertising platform (whether online or offline), the most important factor is monitoring your rates of returns.
It’s nice to increase your brand’s visibility, but if the cost of advertising is not adding revenue to the company, that particular advertising platform or technique may not be worth the time and expense.
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